Belgium boss Roberto Martinez claims Romelu Lukaku is not interested in claiming the World Cup Golden Boot but, on this evidence, he may not have a choice.
Lukaku scored twice in the 5-2 rout of Tunisia in Moscow and produced a magnificent all-round centre-forward display. Following his opening-match brace against Panama, he now has four for the tournament and is level with Cristiano Ronaldo as leading goalscorer.
The theory behind Martinez's point was that Lukaku was more interested in helping the team rather than focusing on individual honours.
"He will tell you, he's not here to be the top scorer at the World Cup," said Martinez. "He's here to help the team to win and do his role. His role is of someone who can score goals."
It's the kind of throwaway line often used by a coach: the team comes first. And it makes perfect sense.
Speaking in his pre-match news conference, Martinez also said Lukaku was benefiting from being asked to contribute less in other facets of the game: dropping deep, linking up, being the focal point.
That, according to the Spaniard, had cleared Lukaku's mind and enabled him to focus on his primary task of scoring goals.
It is, therefore, hard to know what Martinez would have made of the burly number nine's performance at Spartak Stadium for every responsibility he was supposed to have relinquished he displayed in spades.
Just 13 minutes had elapsed when Lukaku escaped down the right and whipped in a perfect cross that Eden Hazard, who had already scored having won and converted a penalty, uncharacteristically fluffed.
Three minutes later and Lukaku had his first goal of the afternoon, peeling off his marker and placing an inch-perfect, left-footed shot into the bottom-right corner.
At that point, Belgium were flying and it seemed only a matter of how many they would get.
But, not for the first time at this tournament, a highly fancied team failed to kick on and Tunisia responded immediately through Dylan Bronn's glancing header.
Martinez's men were wobbling with the only constant being the excellence of Lukaku.
He could have made it 3-1 after 26 minutes but having again found space was unable to convert after trying to round Tunisia goalkeeper Farouk Ben Mustapha.
A precise heeled lay-off to Axel Witsel saw the midfielder lash over, before Kevin De Bruyne failed to find the right pass after Lukaku played him into space on the edge of the box.
Tunisia were bossing midfield but still looked fragile defensively and after coughing up possession once again, Thomas Meunier played in Lukaku in first-half stoppage-time and, with his right foot this time, he chipped delightfully over the advancing Ben Mustapha.
The goal made Lukaku the first player to score at least twice in consecutive World Cup games since Diego Maradona did so against England and Belgium in 1986. Lofty company.
Having watched Hazard grab his second to make it 4-1, Lukaku was withdrawn after 59 minutes. Not De Bruyne, not Dries Mertens, not even Hazard. Martinez was preserving his main man for the challenges to come, starting with England on Thursday.
Lively substitute Michy Batshuayi added gloss with a late fifth, but, despite the emphatic scoreline, this was far from the perfect Red Devils performance, emphasised by Wahbi Khazri grabbing Tunisia's second deep into stoppage time, and there remains plenty for Martinez to work on.
In Lukaku, however, they have a man in form and to be feared.
"I think Rom now knows his role," added Martinez on Friday. "I wouldn't expect any player to work towards an individual reward, the players know what they have to do to make a winning team."
That may be so Roberto, but don't be surprised to see Lukaku scoop the individual reward he doesn't crave.
|Del Bosque, Zidane, Lopetegui - The former Castilla coaches Solari follows into Real Madrid hot seat|
|Ozil rejected ´crazy offers´ from Asia, reveals agent|
|Real Madrid appoint Solari on permanent basis|
|LeVert avoids need for surgery, should return this season|
|Neuer confident despite concerns over Bayern Munich form|
|All I ever wanted to do is win, says Sixers signing Butler|
|Pogba: Coming home to United was the best feeling ever|
|Watson among four signing new Bath deals|
|Susanna Dinnage to replace Scudamore as Premier League chief executive|
|Murray commits to Brighton until 2020|
|Rooney rejected chance of pre-World Cup farewell|
|Impressive Anderson thrashes Nishikori|
|Ozil´s Germany absence a ´pity´, says Sane|
|Rooney: I´ll finish my career in the US|
|McIlroy unsure of 2019 European Tour membership|
|Australian Open dismisses concerns of Federer scheduling bias|
|Hue Jackson joins Bengals staff as ´special assistant´|
|Real Madrid confirm Reguilon injury|
|Higuain handed two-match ban for Juve meltdown|
|Kruis ruled out for England as Jones calls up uncapped quartet|
|A year on from Italy failure, Ventura leaves Chievo after four games|
|Bairstow misses out as unchanged England promote Stokes|
|Recalled Alba denies Luis Enrique bust-up|
|´Unhappy´ Christensen won´t push for Chelsea exit|
|Nadal to make Abu Dhabi comeback in December|
|Taijul helps Bangladesh tighten their grip despite Taylor ton|
|Neymar joining Real Madrid wouldn´t hurt Iniesta|
|It´s just team spirit - Livingston not worried by Durant-Green exchange|
|Trippier out of England squad with groin injury|
|Ex-Sri Lanka international Lokuhettige charged by ICC|
|Former England and Chelsea star Joe Cole retires|
|Nets offer support to LeVert following serious leg injury|
|Panenka proud Sergio Ramos imitates his penalties|
|Liverpool´s Alisson seeks patience to reach potential|
|Anthony Davis leads Pelicans, Clippers hold off Warriors in OT|
|Lindelof rues international break for Man Utd|
|Shaqiri confident in more goals for Liverpool|
|Giants too good for 49ers in crunch time|
|Southgate named honorary Yorkshireman|
|Nicky Butt: Manchester United are low on confidence|
|Criticism of Barcelona star Dembele is overblown - agent|
|Thibodeau discusses Butler trade: We thought this was the best deal for us|
|Acuna, Ohtani win rookie of the year awards|
|LeBron James on Lakers’ early season struggles: ‘I almost cracked’|
|Welbeck has successful second operation on broken ankle|
|UEFA warns FFP cases can be reopened based on ´new information´|
|Foakes to keep England place for second Test|
|WATCH: Rooney looking sharp in England training return|
|Mbappe: Money in football is truly indecent|
|Djokovic back to brilliant best as Isner is beaten|
|Celta Vigo replace Mohamed with Cardoso after Real Madrid defeat|
|Joshua intrigued by Usyk, says Hearn|
|Ibrahimovic beats Rooney to MLS Newcomer award|
|Rams WR Kupp out for season with torn ACL|
|Sturridge denies ever gambling on football following FA charge|
|Koeman understands De Ligt´s Eredivisie frustrations|
|Jimmy Butler trade: 76ers acquire Timberwolves star in blockbuster deal|
|´Improve your attitude´ - Deschamps issues Dembele warning|
|Sturridge charged with misconduct over alleged breach of betting rules|
|Saints sign Marshall following Bryant injury|
|Mendy suffers knee injury, leaves France squad with Lacazette|
|Zverev beats Cilic in error-strewn London battle|
|Rafinha replaces injured Casemiro in Brazil squad|
|´One-dimensional´ Australia batsmen need work before World Cup - Finch|
|Mancini keen to work with ´incredibly gifted´ Tonali|
|Italian manager of the year Allegri targets long Juve stay|
|Injured Lee departs as Wales prepare squad for Tonga|
|Conte content to wait until June for coaching return|
|Etzebeth set to return, Whiteley a doubt for Scotland Test|
|In-form Verstappen does not need distractions from 2019 challenge|